How to prepare for Cyber Monday in 2020

It’s hard to believe that the holiday season is just around the corner. And with every glance of the watch, we run out of time to properly prepare for one of the most unique sales seasons we’ve ever experienced.

We’ve all seen those wild social videos of past Black Fridays. Hundreds of people camping out in lines, then frantically rushing into stores as soon as the doors open to get the best deals, not caring how many people they knock over in the process.

Middle-aged moms elbowing each other to get the best toys, and crowds running to a pile of 20 televisions that are half off…

Sounds like a social distancing nightmare, right? According to new data, other Americans think so, too.

Since March, the coronavirus (COVID-19) pandemic has caused our shopping habits to change, with more stores, even local ones, converting to digital purchases and curbside pickup.

And now, Google is reporting that many Black Friday shoppers will choose to shop online rather than in person.

This may not seem like a huge shift. We’ve already seen, in recent years, the rise of Cyber Monday and online e-commerce dominance, as consumers take tor their couches instead of stores for the best deals.

Still, there is more than meets the eye to this story which Davin and Chris discuss.

 

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